Business Tips & Tricks

How AI is Changing the Graphic Design Industry
Leia Shouey Leia Shouey

How AI is Changing the Graphic Design Industry

AI is transforming the graphic design industry by automating repetitive tasks, generating design suggestions, and enhancing efficiency—but can it replace human creativity? In this blog post, we explore how AI is reshaping design workflows, its benefits and challenges, and why human intuition, storytelling, and strategy remain irreplaceable. Learn how designers can embrace AI as a tool while staying ahead in a rapidly evolving creative landscape.

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The Power of Typography: How Fonts Shape Your Brand Identity
Leia Shouey Leia Shouey

The Power of Typography: How Fonts Shape Your Brand Identity

"The Power of Typography: How Fonts Shape Your Brand Identity" explores how typography influences brand perception, recognition, and trust. It breaks down different font styles—serif, sans-serif, script, and display—and explains how each conveys a unique personality. The post also provides practical tips for choosing the right fonts, maintaining readability, and ensuring brand consistency. Whether you're building a new brand or refining an existing one, this guide highlights the importance of typography in creating a memorable and professional identity.

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Google Ads 101: A Beginner’s Guide to Paid Advertising
Leia Shouey Leia Shouey

Google Ads 101: A Beginner’s Guide to Paid Advertising

Looking to get started with Google Ads but not sure where to begin? This beginner-friendly guide breaks down everything you need to know about how Google Ads work, key terms like CPC, Quality Score, and Ad Rank, and the steps to setting up your first campaign. From choosing the right keywords to crafting compelling ad copy, we cover the essentials to help you launch a successful paid advertising strategy. Whether you're a small business owner or an entrepreneur, this guide will set you up for success in the world of pay-per-click (PPC) advertising.

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How to Create a Cohesive Brand Identity Across All Platforms
Leia Shouey Leia Shouey

How to Create a Cohesive Brand Identity Across All Platforms

A cohesive brand identity is essential for building trust, recognition, and credibility across all platforms. From your website to social media and print materials, maintaining consistency in your visuals, messaging, and tone ensures a seamless brand experience. In this post, we’ll explore key steps to unify your brand identity, including defining your core values, establishing a strong visual style, and aligning your messaging. Whether you're a small business or an entrepreneur, these strategies will help you create a brand that stands out and resonates with your audience. Read more to elevate your brand presence!

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WEB vs. PRINT Design
Leia Shouey Leia Shouey

WEB vs. PRINT Design

When designing for print, or designing for web, it is important to keep in mind that the two have some very vital differences. Is this news to you? Not a problem! Click the button below to learn the top 4 differences between print and web design.

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